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Search engine optimization (SEO)


Search engine optimisation doesn't cost, but not paying attention to search engine optimisation costs you plenty.

No one can guarantee a #1 ranking on Google.

Search engine optimisation has long been the Holy Grail of Web marketing. Every website owner wants to see their sites rank well in the top engines, but exactly how to achieve this remains a mystery for most marketers.

The first thing I want to point out is this fact: The exact algorithms used by the major search engines are actually proprietary, so anyone who doesn't work for one of these companies who tells you they know exactly what it takes to put you at the top is probably lying to you.

The truth is the search engine companies don't want people like me understanding their systems and creating positive results for my clients. The people behind search engine technology believe their algorithms provide the perfect solution for a Web surfer's query.

But of course you and I know better. How many times have you tried to do a simple keyword search and ended up with page after page of irrelevant results?

Title and Meta Tags:
Your title tag should reflect your primary keyword phrase. This is HUGELY important.

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